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Reporting, campaign planning/calendar, and other tools?
Working with a growing agency as the media guy. We’re outgrowing what I can reasonably do on my own without getting some automation set up.
What tools are you using to assist in reporting with different attribution methods across all the common platforms (Google, Bing, Facebook, Analytics)? How about campaign planners/calendars that clients can assist in building?
Any other tools you find essential to speed up and build/budget when you’re a small team? I’ve found Acquisio to be pretty essential in managing bids for me.
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3 Replies
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Reporting either use a 3rd party like SuperMetrics (for a fee) or build your own ETL using the platform API’s (longer but worth it as you can go more custom). As i’m sure you have already seen, having different attribution methodology between platforms makes it pretty awful to report on without having something to at least aggregate it into 1 central place.
Google Sheets + Trello work very well for us in terms of management of tasks & logging data.
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Tap clicks or ninja cat seem to be the best middle weight solutions but if you have larger clients you really need custom reporting.
Unfortunately each platform attributes differently.
I’ve found it best to split them off into click (search, organic, direct) based and view (social, display, programmatic) based platforms as they are inherently different.
It’s a holistic approach because you also need to educate the client the virtues of social and display when they’re reliant on Google analytics and Google ads as their source of truth.
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InoSocial provides a complete and comprehensive [report](https://inosocial.com/) for any of your social media platforms and contains all social media metrics in its report service. Give it a try and use its free trial to decide whether you find it suitable.
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