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Repeating assets across groups on Performance Max?
Say you have five asset groups based on five audiences, but you have messaging that you know will apply to most / all of your prospects. Do you repeat the assets that convey this messaging across the five groups to ensure each audience can see them if necessary, or do you trust that if they are in one asset group they will reach whoever needs to see them?
I suppose this is another way of asking to what extent asset groups in Pmax cross-pollinate?
I have a number of objection-handling messages that are apt to my prospects regardless of what scenario led them to our offer. I wouldn’t want those messages to be unavailable where they might be needed.
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