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Recommended Keyword Manager Across Multiple Adwords Accounts
Hello,
I’ve been tasked by my employer to centralize multiple adwords efforts under one Google Ad Manager account. I’m working with multiple departments each with their own marketing efforts going concurrently. We want to have visibility into everyone’s keyword usage so that we’re not unintentionally competing against ourselves. No ethical issues with keywords here, it’s all internal.
What would you recommend to manage each department’s keywords and compare them against each other? Does Google Ads Manager have a tool to take care of that, should I use a 3rd party tool, or am I stuck with managing shared spreadsheets?
Thanks for your time! I’m eager to impress here, with your help.
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1 Reply
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If all account are under the same MCC, you can use MCC level reporting to see what keywords are cannibalizing. Pretty simple to set up. You can also use negative keyword lists to make sure that one account’s keywords are not being triggered by the rest. Please DM me if you need any help along the way!
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