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Recommend Technical SEO course
Could anyone recommend an advance Technical SEO course? I’m in the field of SEO for the past 4 years and have spent most of my time working on On page, lead conversion and basic technical SEO.
Wanted to up my skill to understand everything about the Technical SEO from A-Z.
Do share your thoughts.
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1 Reply
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I was looking for one previously as well. Did two courses. SEMRush’s was pretty subpar. Blue Array Academy’s was average. I haven’t been able to find anything that is super helpful.
Most of SEMRush’s courses are great, but their Technical SEO course isn’t even worth your time. Don’t bother.
I just finished Blue Array Academy’s Technical SEO course. If you’ve already done a lot of OnPage and Basic Technical SEO stuff I’m not sure how great it will be. It’s a decent foundation for the basics. Basically just modules on terms/definitions within Technical SEO. I haven’t been able to find a good course that provides real world examples and actually provides opportunities to apply what you’ve learned.
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Coursera SEO or academies from big SEO platforms like SE Ranking or Ahrefs looks good in this case. You can study and test how it works in practice.
For experienced SEOs nice option IMO
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You can get a mentor at this stage.
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For basic Technical SEO, you can follow Semrush Academy first and after that, you can start to learn from Bluearray Academy.
BrightonSEO offers Advanced Technical Seo Course.
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Thanks
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Don’t overthink it.
Good <title>, <h1>, etc tags, longer is generally better, and get real backlinks in to the page.
Use sitemaps to help indexing.
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Honestly, there’s no good way to learn technical SEO. Try asking someone to define it. It’s not a single thing, it’s an umbrella of activities and strategies you can employ as a marketer. However, because it depends on tools and data, it’s called Technical.
To me, Technical SEO is just using Sitebulb or Screaming Frog to create reports on the site’s overall condition. Screaming Frog will create hoards of uncategorized data that you will then have to divine meaning from. It has other integrations you can use to create other reports, but for the most part you will have to do some legwork. Sitebulb will create a well defined list of errors at each level and section of your site, with action items listed and a link to an article that explains why this is bad and how to fix it. Then, you just have to go through the list and fix issues.
To an agency however, Technical SEO could mean much more. Technical SEO in an agency setting may require you to compare groups of issues against another in the same audit. Recommending that the client spends your hours by fixing duplicate meta data or content for their content heavy site is great in theory. But what if your agency has been nurturing this client on an upsell for UX, and has created urgency around addressing Page Speed? Then you’ll look like an ass for not recommending the hours be allocated towards optimizing images, using HTTPS on resource URLs, etc.
Your ability in SEO strategy and client management overall will scale with your practice of technical SEO. It’s basically the equivalent to “fixing” your parents’ old computer, googling various issues and solving them using buttons and levers provided within a tool itself. However, you can scale that ability all the way up to directing IT infrastructure for a corporation, or open your own repair shop in town.
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Agree with a lot of the sentiments here. When I think of Technical SEO I think of using advanced techniques to get core vitals all green. Basically getting page speed to give you a 90+ on mobile and 100 on desktop. Purging unused CSS, optimizing the webserver (CDN’s, compression, caching policies and more).
That stuff is learned by doing. You can stand up a website and practice on your own site. See if you can take a cranky slow WordPress site and get it optimized into the high 90’s on page speed mobile without using any SEO plugins. That’s a challenge and you’ll learn a ton.
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learningSEO.io is your best bet.
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Ya I mean, what’s your questions? The thing with advanced SEO is that it’s all about problem solving, wording with internal dev teams, building consensus, and generally tackling weird issues no one has ever heard about. I feel like the way to learn advanced is to crawl large sites, diagnose issues, and then dive into the specifics / ask questions. Being able to leverage Analytics, Search Console, and site crawlers is the key.
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I’ve heard really good things about Kristina Azarenkos technical seo course.
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I thought seo was his testing over and over again until you found your niche lol they actually teach it somewhere?
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