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Recently Lost My SEO Job Due to this global crisis, what certifications would make me more valuable?
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It’s a rough time for… a lot of places. I’m the SEO department head for a marketing agency and a ton of clients are cutting budgets. We haven’t had to let anyone go yet, but, that’s likely coming if this keeps up for several months. We’re not really in a position to hire anyone as a result and I assume most agencies are in the same boat.
Perhaps a good time to collect unemployment and hone your skills on your own. Learn some web dev, graphic design, literally anything else that could be useful in digital marketing. Wouldn’t hurt to make an attempt at freelance work — real estate agents are bound to see increased business as prices fall across the housing market, so that’s a good way to get a client base and build a portfolio for yourself that you can use to build on.
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If you are a content focused SEO (vs. tech SEO for example), then a certification in copy writing would be a very appealing asset imo when hiring.
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To prepare to apply for jobs and stand out from the mix of applicants – create case studies of your work. Before and after and what did you do to arrive there.
This can be in a word doc, make sure to include images. Let me know if you want a template ?
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Do you need some work, now? What are your rates?
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It should learning technical seo, javascript seo along with google analytics, and Search engine marking can support you through lot. I can recommend simplilearn’s digital marketing course for you
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That stinks. Rank high locally and that’ll be the best advertising you can get. Maybe grab some small gigs until something better comes along. Pease.
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So sorry to hear. This is uncharted territory and I know a lot of SEO firms are taking big hits.
Honestly, with our agency we have never looked at certifications. We DO look at rankings and interesting tactics that obtained those rankings along with documentation to back up how the results were achieved.
Take the SEMRush or Moz course, but put the time and effort in on your portfolio.
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Do you freelance? I might be interested if you’re open to side work
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Thanks for asking this. I think I’ll be in the same boat soon.
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