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Real estate websites: are on-site listings good for SEO?
I work with real estate agents, and most of them use IDX, which feeds in listings from the MLS via an iframe. I have read that it’s good for an agent to input the listing info manually instead (not for all listings, just for their own) to get an SEO boost. However, it’s hard for me to imagine this actually does much, since 1) listing pages are temporary and 2) once they hit the MLS the exact same verbiage/info is distributed all over the internet to Zillow, etc.
Is there any SEO benefit to manually adding listing info (property description, details, etc) directly to an agent’s website? Would it work to mark them as canonical? Any insight would be appreciated!
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1 Reply
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Sorry, not totally familiar with all the real estate stuff. So your options are put info directly on your site or have it piped in via this IDX system? But the info is the same regardless?
iFrame content won’t rank your page because Google understands this is coming from a different source. That said, I don’t know that you’re going to outrank zillow and the other big players anyway so it might not be worth the effort. This is especially true if you’re just 404ing these pages after the house sells anyway.
My take is it’s probably not worth your time, but open to hear what other SEOs think.
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