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Random Spike In Facebook Reach/ Engagment – Why?
I have a Facebook Page, this page is a fan page for an actress, the page currently has around 36,000 followers.
The typical enagment rate for each post, falls around 700-1.5k likes. The reach for each post can vary anywhere between 3,000 – 7,000.
The last 5 days, these numbers completely exploded.
The content is photo’s, 95% of the page is photo’s of the actress.
In my eyes, nothing has changed. Why the sudden explosion in reach & engagment????
The stats are as follows:
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1)Posted 31/03/20
1.5k likes, 8,900 reached.
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2) Posted 03/04/20
2.6K likes, 14,200 reached.
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3) Posted 04/04/20
2.8K likes, 12,500 rached.
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4) Posted 05/04/20
4.3K Likes, 20,000 reached.
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5) Posted 07/04/20
7.2K Likes, 31,500 reached.
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6) Posted 08/04/20
4.4K Likes, 19,000.
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Edit: I have checked to see if any or all of these posts had been shared to a big group/ page and i can’t see anything in the shares on each of these posts.
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4 Replies
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I would keep looking for big shares or posts that made it a forum. That day 5 number is insanely high performing with no money behind it. Check the FB insights , did any demographics change? I once had a post do really well in Guatemala City and typically London or Miami were the top cities. Found the FB post on a Guatemala newspaper blog
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More people are at home? ?
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I had a random unexplainable spike in followers the other day and Facebook has given no data on where it may have come from.
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Well, if you are not able to fathom the reason behind the increase, then keep on doing strategy you have been doing. Maybe there is an algorithm that chooses your time of glory when it is ready.
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