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Quick Q about new PMax campaign and budget/ bidding setting
Have opened a new PMax campaign in New York, with just one asset group and one product (tall polo shirt in 4 colours). As our budget only $20 per day. Max conversion value, no target ROAS (as it’s a new campaign).
We already have a UK PMax campaign running successfully in the same account at a 350% ROAS (excluding brand) with 60 conversions a month. And that’s with only a $40 daily budget..
Anyway, first day of USA campaign :1 (and only) click at $19.88. All the daily budget gone.
How can we stop such ridiculous CPCs (for apparel let me remind you) in the learning phase? How can we successfully set up a new campaign without 20x the average CPC?
The campaign suggests a 360% ROAS based on the account level performance. Is that the solution or will impressions die because there are no conversions at the campaign level?
Thanks in advance for your comments!
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1 Reply
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1 click does not mean anything. You have not run this campaign long enough to know what your average CPCs will be. You need to run this longer to know anything.
USA is almost 5x the size of the UK and way more competitive. New York City is like targeting London in the UK, everyone wants to target it as it is a good place to get customers. Some clicks will just cost more than others but especial right now during Black Friday. If you wanted to pay less, you should have started this new campaign at a different time of year.
That ROAS should be achievable at this time of year but nothing is guaranteed in this business. You need to test it and find out what happens. Everyone is trying to max revenue and traffic right now while customers are in a shopping mode.
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