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Question RE: Best Practice for Creating FB Ad Accounts on Behalf of Clients
Quick, potentially obvious question, but I thought I would poll the group just to be sure.
I’ve recently started a business where a number of my clients are brand new to Facebook advertising — they’ve never run ads before (and many of them don’t have Facebook accounts at all).
With that in mind, is it best practice to have them create a profile, set up an individual ad account, and then request access through my business manager? Or would it be better for me to create an ad account on their behalf using my Business Manager? (At the moment, it looks like I can create up to 5). Or does it not matter one way or the other?
I wasn’t sure if those 5 ad accounts I have the ability to create need to be for endeavors related strictly to my agency, or if I can/should use them for client accounts.
Thanks!
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3 Replies
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Ideally they should own it but the one variable of note that comes with ad account ownership is payment. Client would be responsible for paying FB. If for whatever reason they can’t, you’d need finance admin power on their business manager, to put your payment method behind. Which could be a tricky point, if you have a credit line attached to your agency business manager already (which you can’t share unless you are in US and go through a process with FB).
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Always create all their assets from their account. Facebook page, pixel, ad accounts should be owned by the client and you should request access only as an advertiser. This will help you both on the long run.
If for any reason your ads don’t comply with facebook ads policy and gets shutdown it will only affect the advertisers account and the Facebook fan page, pixel, and ad account and all the good stuff will be safe in your clients account.
By doing this you will save yourself a lot of headaches in the future, it happened to me that I had 10 accounts from my clients in my business manager and Facebook shut down my entire business manager because I changed my payment method twice in a day. Apparently that is a no no for Facebook and they were very strict with that. When they shut down my business manager all the ads that were running where shut down too. It took me 10 days to get everything up and ready again.
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Client should own their ad account and assets. Have them create a profile, ad account and everything they need. If you need to, walk them through the process or create a How To. We have done this for clients and it shows you care.
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