• PPC

  Question on ROAS Ranking for Product Categories

  Posted by Sri_chai_wallah on December 7, 2022 at 7:09 pm

  Hi all, my clients, a large retailer, prioritize Revenue over everything when looking at the product categories we advertise but still like to see the categories ranked on ROAS. so, to create a way to fairly rank the ROAS and revenue together I was thinking of using ‘Revenue \* ROAS’.

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  In this way a product category that had a revenue of 158k but a spend of 4k would have a \~$38 ROAS, but another product that had a revenue of $740k but $63k spend would have a ROAS of \~$12 but would rank higher based on the calculation.

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  I just want make sure this method is fine or if there is some better I am not even thinking about.

  Thanks for your help!

  Sri_chai_wallah replied 2 years, 6 months ago 1 Member · 0 Replies
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