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Question: Need help determining if i can outrank high DA sites that don’t have an exact match in the title tag, url, or article header.
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While doing keyword research for my informational site I am coming across a lot of long tail keywords that have one high DA site that is ranking number one but they do not have the exact keyword in the title or url, otherwise the keyword looks to be low competition. I am wondering if this is an indicator that the keyword is unserved and google is just ranking the site because it has some topical relevance. I run into this mainly with question oriented keywords.
I have found some no brainer keywords that have forums that are ranking but when I run into keywords that have a High DA site or multiple low DA sites ranking that don’t have the exact keyword in the title tag or the url, I get a bit confused on weather this would be a good keyword to target.
so my question is how important is having an exact match to the keyword in the title tag and url? and should I disregard the high DA sites if they are not answering the exact search intent or don’t have the exact keyword in the title tag, url, or article headers? Has anyone here outranked a site a high DA site that doesn’t match the exact keyword or match the exact intent of the search?
sorry if this is a newbie question
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1 Reply
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A wikipedia article as an example, doesn’t have usually what is searched for as a title; however its content tells amazing info about it; thus when a user clicks for the search result; they don’t come back to searches and click something else; thus ranked as high quality by google and wins the competition all the time.
Meta tags aren’t the only algorithm Google cares for. It will seldomly push you up; but if your site doesn’t answer the searcher’s needs; you’ll lose that rank again.
So as your question; usually on a long tail; you’ll rank high if your page have the same title, meta, h1 & h2 if possible, high keyword density etc. If it’s an informative high DA site; you’ll have hard time passing that; but you’ll be close.
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Many people will tell you it’s not important or necessary to have the keyword in the url or title tag and that’s not wrong, but imo it will be an added factor in helping you rank for that keyword.
However first and foremost, you will need to have quality content on that keyword topic while matching searching intent and answering the query as accurately as you can. Once that is done then proceed to tweaking these lil details. You can outrank the high DA site if your content is stronger and you end up with more traffic. Google rotates the first few results often, so it’s not entirely impossible.
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You need to check the reality. If you have no backlinks, and low DA, tricks like this are not going to help you. I know there is this bro science where you can rank with pure content alone, however this is not the case.
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