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Question about Google Bidding Strategy
Does Google categorize keywords by assigning high-converting keywords to users who use the conversion-based bidding strategy, and assigning less likely-to-convert keywords to users who use the maximize clicks bidding strategy?
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1 Reply
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No, not just like that.
However, you are going to see something similar. Conversion-based bid strategies bid highly on searches that will likely lead to conversions (taking into account the search term, user signals etc.).
Maximize Clicks on the other hand wants to get the highest amount of clicks possible for the budget. That means getting the cheapest clicks available. Which clicks are cheapest? -> Those that will likely not convert.
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