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Programming languages for a Google Ads specialist
Hello,
What programming languages would benefit a Google Ads specialist and why? Which is the most important?
Also, do I need to learn CSS in order to learn Javascript?
Thank you.
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1 Reply
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Google Ads scripts are written in JavaScript, so that ranks highly.
CSS is not required in order to learn JS – it helps making the outputs pretty, but definitely not necessary.
I would also look into basic SQL. The API reports you can access with scripts are queried using SQL (or something very similar, google’s version called GAQL).
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In support of PPC, you’ll mainly need to install tracking scripts and possibly write Google Ads scripts, possibly MS Ads scripts.
While most of this is copy/paste there are some cases where you need to write custom code for say GTM.
This is mainly in javascript so I would focus on that.
If you want to work with landing page or web design which is related, you should also pick up some HTML and CSS.
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Some knowledge of HTML/CSS/JS helps in understanding how tracking works so if you need to modify something you would be able to. Also sometimes helps in debugging tracking issues. Google Ads scripts too are written in JS but I think they are very advanced and you can just use GPT/internet.
So it helps but its not necessary you can get away without much coding knowledge.
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