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Pricing my work for a NYC restaurant
Pricing my work for a NYC restaurant
Hey there,
I am new into content creation and I am having issues pricing my work.
I’m a photographer in NYC. I usually charge $100/hour to shoot (which is super low, I am considering doubling my rate at the end of the year).
A restaurant in Soho is asking me to create 4 reels per week.
Nothing too crazy. Mostly some aesthetic shots of the food (the place allows for heavily visual things to show). So not much storytelling etc.
My thinking is to charge $400-$500 per week (around $100/reel). It will involve quite a lot of shooting and probably quite a bit of editing, color grading etc.
That turns the contract into a $1600-$2000 monthly retainer. Which would obviously be very nice. But I am scared of really overpricing.
What do you guys think?
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1 Reply
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Yu have to ask yourself.
Is the value im providing worth $2k/month to these guys?
If yes. Then you’re fine
If not. Then you’re over-pricingThats the nature of a free market
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Charge $400 a video
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I also focus on the restaurant category. As a baseline for restaurants, 2-2.5k sounds about right esp if you are on a retainer and also are mainly doing content creation and not on the hook for all marketing duties.
I’m in a smaller market, also focusing on restaurants. Operational costs are much lower here, so I charge between 2.5-3.5k but it also includes marketing and essentially managing their social. I do a mix of photos and reels.
Consider also adding some trade on, if you like their food. I do this and its a nice perk. Once you have a strong relationship w the team, you’ll also likely get a discount.
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$100 a reel is very inexpensive. I would create a couple different content bundles at increasing price points and let them take a look. I would also tell them you’re willing to create custom packages if that’s what they’d like.
As a creator myself, my advice is—charge an amount that you would be happy at. Creating content is fun at first but after awhile you may have bigger things come along, with better pay, and you have to turn them down because you’re too busy with this contract. Then you begin to dread it. I usually like to have a quarterly meeting with any clients to review the partnership—what’s working and what’s not, too.
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