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Price check for this content strategy + SM rollout?
Hello hello all, I’m scoping out a project for a client’s brand new startup and would be grateful for price/gut check. For context, I’ve been in the brand & content strategy space for \~8 years but am newer to freelancing and still gaining confidence with higher rates.
Basically his MVP site is ready to go live in a few weeks, he’s got a tiktok plan contracted out, and now he wants help on IG. He apparently doesn’t want to go big on blog content with this company, and I have limited audience information at this stage. **My current scope is:**
1. Strategy, including informal competitive analysis, high-level customer journey, content pillars. I say high level and informal because he wants to move fast and does not want to lose time in discovery (which I’d prefer to spend more time on, but so it goes)
2. Editorial calendar for three months
3. Content creation, including original asset creation, template creation, and caption copy. I will do all research (and I anticipate posts being education-heavy), graphics, and writing. Posts will be mostly carousels and single images, he may supply videos for reels and stories.
4. Development of content bank as I go along (as not much currently exists)
5. Post scheduling**My ballpark pricing for this is 5k for the first month (as it includes strategy and calendar planning). After that, about 2.2k for ongoing content creation and scheduling**. The byproducts the client gets from this are also: Reusable templates, development of brand voice, development of visual identity.
Initially I was feeling like 5k might be too high because large numbers can be daunting, but writing all this out I’m feeling like it doesn’t capture the full value of what I’m providing, considering I’m collapsing what could be so many different deliverables into an as-efficient-as-possible one-woman process.
I guess part of me is hesitant because there’s been minimal brand-building beyond visuals (which are strong, at least), I’ve had no contact with the tiktok people to streamline strategy, and we are making guesses about the audience… but not much I can do about all that right now.
Any thoughts or insights would be greatly appreciated! Thanks!
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1 Reply
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If you’re worried about the 5k causing sticker shock, you could take the total and divide by 3.
Does the client have a following already?
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