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Predicting cost per lead
My agency has been working with this lead generation company to produce ad campaigns to target leads for high-profile, class action lawsuits.
My bosses keep asking me to do some research and determine what the cost per lead for these campaigns would be so they can recommend a budget to the client.
I’m somewhat new to paid social (my experience is SEO and paid search), but is there any way or tool that can help me find the information that’s being asked of me?
Am I crazy or is it hard to predict a cost per conversion without a specific budget in mind?
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1 Reply
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For social, i would make it exactly the google ads cpa number because i have never seen social ads platform that can provide cpc for any of their targetting.
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