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PPC Pros, what’s your go to method to improve/expand your ppc chops/skillset when you have some spare time outside of your daily PPC management job?
PPC Pros, what’s your go to method to improve/expand your ppc chops/skillset when you have some spare time outside of your daily PPC management job?
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1 Reply
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Depends on what I want to learn and how I want to learn it. Learning comes from:
* [ConversionXL](https://cxl.com/)
* YouTube
* Books (from my library)
* Platform Support Docs (make sure I truly understand how things work). See people misunderstand what quality score or campaign language targeting is. Get so nerdy you know the platform inside and out and how it truly works. That will make you miles better then most people.A couple things most people can learn are:
Using excel/Google sheet with formulas (e.g. pivot tables…ect) to analyze data and even just visualizing data. One of the best ways to get better at this job is using all the data you have access to, to run better accounts.
Pick a question clients/bosses keep asking about. Then learn how to answer the question and provide data to back up what you are seeing based on the data. Showing the data and being able to tell a story with it is such a solid skill for anyone at any level in what we do. First 3 options can help with either of these two areas people can learn more about.
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I’d start looking at learning Power BI, data analysis/visualization. Building reports out, dashboards.
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Reading is the best thing to improve our skills. Choose some nice online sources where you can find effective and easy to understand articles.
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