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PPC – Multiple Ad account – Large Brand – How to deal with Brand
Hello guys!
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I’d like to have your POV on brand keywords in a multiple ad account environment.
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Let’s say, I have a Brand A that offers 3 services. Each service has its own website and I have currently a generic brand account that serves sometimes ads to the main website.
The branded keywords that services us are generic term + brand.
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To me, it looks like the best solution in terms of tracking services performance.
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Migrate all branded queries in one ad account would help to have global visibility on brand investment but It will mix different websites and services, and complexify accounting.
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What’s your POV?
Thanks a lot!
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1 Reply
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Your example is kind of difficult to understand.
But I’m assuming you have 3 ad accounts for 3 separate services (in your case, websites). They’re all under one brand, but you want to bid on general term keywords that include brand name.
A separate ad account for these would make the most sense. Though you’d have to make sure everything is tracking separately. Not sure how your setup is.
What’s stopping you from having a campaign dedicated to this in each ad account?
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