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PMax vs Classic Shopping Campaigns
this is not a complaining post so bear with me
I have a couple of years since I was using PMax campaigns for my store (edible decorations manufacturer company). In the last months, sales dropped big time. I thought “maybe I’m doing something wrong”, I started to read all forums, groups, got in touch with several companies (even people from Google Ads), nothing really helped.
Basically, no matter the strategy I want to use, Google will eat my money, send tons of useless traffic and get just a couple of small orders. I checked everything, signals, tags, tag manager, headlines, pictures, videos, absolutely anything.
The shop is on Shopify, it’s almost 6 years old, we have lots of customers database, GA4, everything works together, no errors.Anyway, here, on this sub, I saw some discussion where someone recommended to use a search campaign + classic shopping campaign instead PMax. I said “what the …” and give it a try.
Well, what can I say, I have at least similar or even better results at a fraction of the price. Now it’s up to me to improve especially the searching campaign since the classic shopping campaign can’t be customized too much (and that’s a good thing).My point is: if you see some bad results lately, just give it a try, for 1-2 weeks and, even if you won’t see an increase in your orders number, at least you will pay much less than running a PMax campaign. At least this happened for me.
*sorry for my poor English, not a native speaker
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