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Pmax structure brand wise or Category wise – what will be good option
hi ,
Could you please suggest you’re expert advice, I have started google ads for an e-commerce portal, as a client has more than 3000 products in the online portal, So I have concerned about what kind of pmax structure should I use.
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for example, I do have 10 brands with multiple products in each brand
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so should I go with the Pmax campaign brand-wise or Categories-wise? every asset wise need to do creatives or what?
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hope you understand my question
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1 Reply
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It depends on what kind of products you have in each brand, and how many categories a brand can have.
I would go for separation by category as it will allow you to create ads more relevant to each. You most likely won’t be able to use the brand in the ad text anyway due to trademarks, so you won’t be able to make the ads too relevant to the brand.
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