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Pmax – Should new brand use Pmax to drive sales?
I am doing in the DIY and industrial good sector.
The brand is new in my region. The brand search volume is 0 to 100/month.
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We want to deploy $300/day for PMAX.
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Our image and videwo assets are aesthetically speaking good.
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Do you think it will work? Our break even ROAS is 200%/
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1 Reply
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PMAX is garbage, it relies so much on display ads and that is not going to drive sales. Why not just optimize the hell out of google search ads? PMAX is more for branding purposes because it diversifies your ads but it’s not generally for “sales”
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I wouldn’t start any account that’s not “shopping” specific with P-Max. Launch topical search ads and run those for a couple of months to ramp up conversions. Then you might put some budget into P-Max.
Since the brand is new or at least unknown in your target area you might also carve off some budget for brand awareness. You could do that with display/video/discovery or consider another platform like LinkedIn since it sounds like you’re B2B.
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If you are launching a new brand (in a country) with a new ad account. PMax might work but even still, I would not put all my eggs in one basket on one campaign. That is a lot of risk and a high spend to start out with. It could be worth testing out:
* Search ads
* Dynamic search ads
* Standard shoppingI would make sure your shopping feed is top notch,.. if you plan to go heavy into shopping campaigns.
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Why do you want to buy PMAX instead of something that might provide an ROI outside of laying around on your brand traffic like search?
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