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    PMax for store visits

    Posted by stopthecrowd on February 3, 2023 at 12:02 pm

    Has anyone here used PMax to drive store visits?

    We were using Google local ads before it got turned into PMax and shut it off after it initially switched.

    We had decent store visit conversion data and could use that to show the GAds facilitated $$ in revenue.

    Has anyone had success with using PMax as a store visits driver? We’ve budgeted $100 per day and are using it with 17 locations.

    stopthecrowd replied 2 years, 4 months ago 2 Members · 1 Reply
  • 1 Reply
  • Secret_Percentage_18

    Guest
    February 3, 2023 at 3:19 pm

    Yes! They’re my favorite local traffic driver.

    Get an idea of how many visits you had at your store last February per store. How much revenue per store last Feb / store visits per store. Once you have your value per visit- you can assign a store visit value to the conversion action.

    Once these ads are live and moving you should start seeing store visits increase and conversions count for users who visited.

    The conversions take a couple days to populate and populate on the day of click not day of store visit.

    Good luck!

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