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Please help me save my B2B google ads
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The furniture I’m currently selling is mainly sofas. I use search ads. The bidding strategy is to get as many clicks as possible. The keyword matching method is phrase matching. Currently, there are only 15 conversions a month, and only $30 a day
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I feel that my conversions are not high, and there are few inquiries. How should I adjust my advertising plan?
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Is the method of using product keywords + manufacturer/factory/band/supplier, product words + B-end words correct for my advertising keywords?
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My current bidding strategy is to get as many clicks as possible. Do I need to change the bidding strategy to get as many conversions as possible?
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1 Reply
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You’re selling couches to businesses? That’s… odd.
Switch it to max conversions. Don’t touch it for 2 weeks.
After that, analyze performance and decide whether to revert the changes, optimize, or scale.
Again, don’t touch it for 2 weeks. Do not freak out after a day or two and try to optimize it or something.
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I highly recommend you to set it to max conversions bid strategy. However, do you have conversion tracking set up within ads? If so, what constitutes a successful conversion? A phone call, a lead, or when you finalize the sale?
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If $30 is your daily ad spend, is that even enough in the B2B space you are in? We have a B2B client who sells a lot of the furniture you would see in medical offices and they would never make it work at $30 per day. I would spend more money to collect more data, so you can know what to do.
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15 conversions in a month is enough to test moving to max conversions bid strategy.
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[deleted]
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!remind me in 5 days
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I’d suggest shifting your bidding strategy to focus on conversions instead of clicks, as it’s likely to bring in more qualified traffic. Additionally, you might want to optimize your keyword strategy to include more specific, long-tail keywords related to your products and target audience. For part performance improvement in tracking your competitors and optimizing prices dynamically, Intelis has been really helpful for my Shopify store.
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Hey I own a digital marketing company that can help you with your ads issue. I have sent you a dm
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