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Performance drop off?
Has anyone noticed a drastic decrease in performance from google these last couple weeks?
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1 Reply
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Need more info than that. It’s the Super Bowl for some companies the last week, others are slowing down. What industry are you in?
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First Black Friday?
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Good possibility its seasonal. Last 2 weeks about half of my service clients had a drop in overall impressions, with a consistent CTR. Conversion rate dropped about 25%.
This is typical around Thanskgiving and into Christmas for a lot of different types of service businesses.
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Also noticing it in all kinds of businesses.. also those not influenced by BF or other seasonalities.
It’s so strange
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I’m getting terrible results from my local service ads. They’re up there and at top rank. Just totally dead and my work is in commercial and mostly government mandated. Definitely should be getting better results.
I did a campaign for another product line and got toasted with junk clicks which doesn’t surprise me due to Black Friday and the product line being in competition with a ton of lower quality big retailer offerings, but my other work is very specialized and I have little to no competition in my region so not sure wtf is going on.
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Bro i have 100 + active accounts, they all keep on going up and down and up and down. The only question i have for you is- is your ROAS acceptable to u? if not try to find a cause, but if ROAS is acceptable then just leave it be. it will save you a lot of time and peace of mind
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Is it lead generation?
If so, it’s probably not a Google Ads problem, but a time-of-year problem.
People are getting into full-on holiday mode, spending money on Black Friday etc…
They are less occupied with lead generation activities at this point.
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