-
[Part 1] List of 10 marketing techniques in 2022
The world changes rapidly around us, and it’s getting harder to be up to date with all of the things that going on.
This is why I decided to make the **list of 10 marketing techniques in 2022** that will help you bring more paying customers.
*This is part 1, here will be listed 5 out of 10 techniques because I want to cover as much as possible for each one of them.*
# 1. Storytelling
Who doesn’t like a great story? I mean, this is the reason why we watch Netflix, read books, and, most importantly for marketers, buy products.Let’s take Coca-Cola for example: they basically created the modern Santa Claus in white and red clothing drinking, you guessed it, Coca-Cola. This is an incredible example of storytelling.
I’m not saying that businesses stopped using storytelling, but the amount and quality of it dropped rapidly.
The story helps you create an emotional connection with your audience, evoking emotions and bringing attention. In some cases, people don’t even notice that you are selling something! **People like to buy, but they don’t like being sold to.**
## More on Storytelling
– “Find your why” methodology by Simon Sinek
– Hero’s Journey (which is used in the most iconic movies and books)# 2. Entertainment
People like to be entertained, this is the reason why this industry is **worth $700 billion in 2022**.Not taking advantage of entertainment is a huge missed opportunity, as it is bringing hundreds of millions of eyes each day.
I can think of two ways how you can embrace entertainment: by entertaining your audience yourself or by being somewhere where people are entertained.
The second way is the most popular, there are already millions of businesses on Instagram and TikTok. So I recommend you to think about how you can entertain your audience yourself.
This method brings attention, keeps it, and evokes emotions. All of this is crucial for your brand.
> “We aren’t in an *Information Age*, we are in an **Entertainment Age**.”
> (C) Tony Robbins, American author, and speaker.# 3. Word of Mouth
I don’t personally like ads, I don’t even remember when I bought something from a piece of content labeled as “Advertising”, no matter how interested I can be in this specific product. My brain simply filters it out.But I, and a lot of other people, trust friends, family, and coworkers. So if they recommend something, there is a high chance that I will consider it.
A lot of people highly underestimate the power of the “Word of Mouth” technique, even though some natural monopolies were built this way (think “Facebook”).
> “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
> (C) Mark Zuckerberg, Meta CEO# 4. Branding
Yes, this is a marketing strategy; not just some generic advice. I can’t stress enough how important branding is.I especially notice it in the E-Commerce business, where every website and product looks the same.
A brand is your business identity. Companies use it to stand out and show their reputation and professionalism. All of the generic “brands” just morph into one big chunk of information noise.
Once you proved that your product or service is working – consider investing in your brand identity as fast as possible: work on your consistent design (logo, color palette, fonts, etc.), build a reputation (get experts to talk about you, donate to charity).
It helps you a lot with marketing, storytelling, WoM, and building relationships with your audience (which is important).
> “The way a company brands itself – it will ultimately decide whether a business survives.”
> (C) Sir Richard Branson, a British billionaire, and founder of the Virgin Group.# 5. Communities
No matter what you do, be it dog toys or a Web 3 start-up, – consider building a community.I used the term “natural monopoly” earlier, giving Facebook as an example. Natural monopolies are extremely powerful – you can hate on Meta as much as you like, but your friends, family, co-workers, and, in some cases, even your pets are still there.
*I mean you can migrate to GETTR, but come on.*
I’m sure you already have an idea why it is this way – people are the key. If you want to take a huge part of the market – you gotta make people talk about you, and there is hardly any better way than building a community.
Non-profit businesses, partaking in conferences and other events (or creating them), building your platform, creating a subreddit – you name it. Just make people communicate through you, and watch your business grow.
# Afterword
Careful readers and established marketers might notice one thing. And this is one of the most important things on this list:
*”All of this is not new, these practices have been in the industry for ages! Why did you put 2022 in the title?”, I hear them asking.*
And they will be 100% right. See, all of the Internet is full of Facebook/Instagram Ads courses and SEO.
But these are *tools*, **not techniques**. People tend to forget the basics of marketing, getting drowned in cheap creatives for ads, PPC for their Google rating, fake followers on Instagram, etc.
I encourage you to invest in old-school books on marketing. The tools can be outdated, but the techniques are evergreen; you just need to apply them correctly.
Thank you, fellow marketer, for reading until the end. I truly hope that it will give you enough inspiration and ideas to keep going, improving, and growing.
Cheers!
-
1 Reply
-
1. Influencer Marketing
2. Augmented Reality
3. Chatbots
4. Programmatic Advertising
5. Contextual Advertising
6. Native Advertising
7. Social Media Marketing
8. Search Engine Optimization (SEO)
9. Pay-Per-Click (PPC) Advertising
10. Paid Placements
-
1. Integrated marketing communications
2. Marketing research
3. Segmentation targeting and positioning
4. New product development
5. Product life cycle management
6. Pricing strategies
7. Sales promotion
8. Advertising
9. Public relations
10. 10 Direct marketing
Log in to reply.