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P Max campaigns limited by budget but not hitting tROAS
I'm hoping someone can help clarify how P MAX works.
I have several campaigns (mostly over two years old) that are limited by budget, but are significantly under TROAS.
My understanding is that increasing TROAS should refine targeting to higher-converting placements. Shouldn't daily budget not be met if TROAS cannot be achieved?
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1 Reply
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Depending on how you set up PMax, a higher tROAS doesn’t meant better placements. Just like a higher CPC doesn’t mean you get better clicks. I would figure out why you are not hitting your ROAS goal and fix that issue. Then you can spend all you want within your goal.
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