Forums Forums White Hat SEO PPC Overspend In Daily Budget

  • PPC

    Overspend In Daily Budget

    Posted by TTtotallydude23 on May 31, 2024 at 9:40 pm

    I work on a client that is literally a billion dollar company and the side of the business I work on spends between $200k to $500k a month on search ads and I’m in trouble for allowing the budget to go over $1000 from the monthly which I get I messed up but I really wish this job wasn’t so stressful when it comes to already rich companies nitpicking because even $10 over is bad to them. So now I think I’m gonna get fired

    TTtotallydude23 replied 1 year ago 2 Members · 1 Reply
  • 1 Reply
  • fathom53

    Guest
    May 31, 2024 at 10:02 pm

    I doubt you will get fired for this. If they didn’t give you a set budget for the month, then that is on your boss and higher ups.

    However, if they gave you a set budget of $500K to spend in May, it is literally your job to manage that budget for the month. Doesn’t matter how much you went over. In a company, if everyone just went over their given budget then that would create issue for CFO and finance team. Keeping within the budget or under shows you can be trusted. Going over the budget is never just going over the budget.

  • tswpoker1

    Guest
    May 31, 2024 at 10:49 pm

    That is unfortunate, have you looked into implementing some scripts or rules that pause campaigns at certain thresholds? Would definitely look into automation in the future. And, it’s always better to be under budget than over budget, so try to be more conservative.

  • llupa

    Guest
    May 31, 2024 at 11:15 pm

    It happens and that is not a lot compared to the budget. Lots of tools have pause on spend threshold so check them out if it is an issue for the company

  • FISDM

    Guest
    May 31, 2024 at 11:48 pm

    I saw someone here that spent $80k by accident one night – you are fine. Just remember that Google can spend more then your daily set budget – if you need a spreadsheet calculator I have one. I’ll share it with you. It’s simply budget against days in the month and it helps me.

  • BottingWorks

    Guest
    June 1, 2024 at 12:06 am

    On one side, you had one job. This is what budget orders are for. You can also utilize a number of connectors to track this in a simple excel, which shows how you’re pacing in comparison to the monthly budget.

    I’d take this as a learning opportunity. It is concerning that you seem to be responsible for the spend at that level, when you give the impression you’re pretty green to the game.

  • Odd_Lettuce_7285

    Guest
    June 1, 2024 at 1:16 am

    As someone who previously owned a ppc agency and sold it, I think while 1k may not seem much, a lot of agencies do fixed retainers or % of spend and the margins are pretty minuscule because you’re competing with every other agency and consultant out there that is offering the same exact crap. Imagine if your retainer was 5k and you overspend 1k or your % of spend comes out to 15k and overspend 3k or worse.

  • MillionDollarBloke

    Guest
    June 1, 2024 at 4:10 am

    Sorry that you’re in this situation friend. You might be okay, depending on the company’s philosophy and how well you’ve been doing in general I guess. One question though, (I didn’t run any ppc campaigns for some time now) Isn’t there an option in google ads to stop spending on a campaign after it reaches certain amount of money? Thanks in advance and stay strong.

  • YRVDynamics

    Guest
    June 1, 2024 at 6:55 am

    Daily spends are notorious for this. If they knew anything about Google Ads, they would understand overages are normal. Technically you are allowed 10% up or down is the rule of thumb. I do think you should have been watching the cumulative spend every 24 hours., unless you were trying to narrow the spending to the dollar.

  • ProperlyAds

    Guest
    June 1, 2024 at 8:58 am

    I know your pain, but unfortunately that is our job. We are given a budget and we need to stick to it or face consequences if we go over.

    Ensure you have a pacing sheet set up and are checking daily, also put an account level budget on if they are invoicing to stop going over budget as well

  • Answer_me_swiftly

    Guest
    June 1, 2024 at 9:26 am

    Don’t sweat it man, it they count in months they are not that precise anyway.

    – February = 28 days
    – May = 31 days
    – Difference = more than 10% +

    – 500000
    – 510000
    – Difference= 2%

    Better worry about results and kinda stay within budget in the future.

    You are a marketeer, not an accountant.

    Your customer demand doesn’t follow budget either..

Log in to reply.