I think we all hate the fact they have the monopoly, but unfortunately it’s a price we have to pay to play the game 🙁
Having said that, for many of us without Google we wouldn’t have an income.
What I find even more amazing is how badly they can treat their paying customers, people spend tens of thousands of pounds to advertise with Google and their business relies on the service they’ve paid for, and yet Google can just treat you like crap and suspend your account, crippling your business without warning.
I appreciate they have terms and conditions to follow, but when they don’t even provide a warning or a definitive reason for a suspension I find that shocking.