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Opinions On Youtube Ads
I run a gut health supplement company and was considering getting into youtube ad spend that had short form informative videos about the benefits of the product. Do you think something like this is beneficial toward increasing conversion rate or is it highly unlikely anybody would watch the videos?
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1 Reply
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The only way to know is to test, if ur website is properly setup with a viable product
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Great thread
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Opinion on YT ads? I don’t mind the ones you can skip after 5 seconds, but I’ll go find another video to watch if the ads are no skip. Hate those.
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YouTube Ads work very well, but you need to know how to create a great video ad as well as target properly.
Just like any other ad platform the experience after the click is also critical for success.
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Depends on the length and topography of your product’s customer journey in relation to the industry volume of lower/upper funnel traffic, specifically in your mid funnel, when people are most targetable by brands before the purchase.
Do you see your customers going through a long educational period before purchasing? Then youtube ads will be very expensive. Is there already good lower funnel volume and you just mean to actually express your brand brand to the market? Maybe you should focus on funnel high-intent traffic first.
If you have an existing campaign, it’s more actionable to try and influence its conversion rate by pulling levers already existing within that calculation instead of reaching outside of it and hoping it does something. Even if it does work there is no way for your to prove that is what caused the change.
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