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One line for the FIVE biggest social media marketing stories this week
- Meta will match-make Brands & Creators in Instagram’s Creator Marketplace based audience and topic similarity. (Marketing Brew)
- Instagram is making big changes to the Reels algorithm to now give priority to smaller, original creators. (Instagram – Official)
- LinkedIn has introduced 3 "fast thinking" games to the platform. (LinkedIn – Official)
- TikTok is suing the U.S. for breaching the free speech rights of its 170 million American. users. (BBC)
- The X chatbot debuts in the UK. ‘Grok' has real-time access to public posts on the X platform. (X – Official)
The other big search headlines this week:
- Apple’s Safari browser tipped to get “Intelligent Search” feature that analyzes and summarizes web page content. (Search Engine Journal)
- Apple is also reportedly working on “Web Eraser” for Safari – which blocks content such as ads, videos, comments and, perhaps, popups on web pages. (Search Engine Journal)
- Google Performance Max will work with online Marketplaces. There is no official announcement but a support article has been published by Google. No mention if Amazon would be supported. (Search Engine Journal)
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