• PPC

  On Facebook ads, what decides the number of ads per ad set?

  Posted by ExtraFloppySkeleton on January 31, 2023 at 5:32 pm

  As the title. Thank you.

  ExtraFloppySkeleton replied 2 years, 5 months ago 2 Members · 1 Reply
• 1 Reply

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  ucantbm

  Guest

  January 31, 2023 at 5:38 pm

  Is not a rule. Try 3 ads formats. Static, Carrusel and Video. Analyze which works better. Optimize. Repeat.

  Remember that everything is A/B Test.

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  le_ble

  Guest

  January 31, 2023 at 7:51 pm

  You decide.

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  DanielsLoud

  Guest

  January 31, 2023 at 7:51 pm

  >On Facebook ads, what decides the number of ads per ad set?

  Hey there, I generally run between 3-5 ads per ad set

  There’s no hard rule, but there’s a few things to think about:

  1. Too many – Facebook will prefer one, maybe two ads per ad set so the rest will get almost no spend. The more ads you have, the worse this is
  2. Too few – Facebook likely wouldn’t have enough variety to judge a winner from the bunch

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