-
Not seeing conversions on FB. Is it budget or website / product?
I have launched a new product targeting 3.9M on FB that no one knows about and must be marketed. The price point is $99 and the breakeven cost per order is $75 (it’s a computer software / education product).
I’ve launched a Google ads (paid search) and Facebook campaign spending $75-100 / day driving 50-60 sessions a day. I’m testing message and audience and after 15 days I have not seen a single order yet. I was given advice that I really need to increase spend at least 2-3X if I want to start seeing sales on Facebook.
Does that seem right? After 750 sessions from my target audience and a retargeting campaign running, shouldn’t I have seen at least a single order? Is my problem spend or should I be looking at product fit / pricing and site experience right now?
-
2 Replies
-
It looks like this may be an issue of your marketing strategy. 3.9 Million on Facebook seems like such a large population slice for a new product especially if no one’s heard about it before. You’re gonna need to go back to basic marketing and do a few things.
Create a SWOT table and analyze the
* Internal Strengths
* Internal Weaknesses
* External Opportunities for Growth
* External Threats (such as potential competitors)For your product. You say it’s a computer software/education product. What is it about? To whom would be most interested in this product?
Let’s use the 4Ps
Product – do the SWOT abovePrice – it may be a new product but find comparable products and look at their pricing strategies. Do they price everything at once? Offer 30 day trials? Monthly pricing plans vs annual pricing plans
Place – Is Facebook the best place to promote your product? It may be one of the larger social networks but is it the appropriate audience for your product? Is this software for mature adults? (Age 45-65)? For young adults (18-28)? Why are you promoting this product on this platform versus say Linkedin? Instagram? Pinterest? Google?
Promotion – Along with the above mentioned, typically you would see results online after a length of time (1-3 months) since you’d mostly be examining customer behaviors, looking at the analytics to see where they’re coming from and judging to see if your promotion is working and testing.
After all is said and done, you’ll hopefully start seeing results and an increase in sales after 4-6 months online. Just be patient and continue to work from the perspective of customer who will need the product.
-
It’s not the budget the budget is fine, how many adsets have you tested?
What I’ll advice is you use the Content before sales ad strategy or just create 5 – 7 adsets for your link click ads
Each adset should have a small difference, spend $10.16/daily (Yeah a few cent difference gives you an edge as most marketers spend round figures) on each adset
Wait 5 – 7 days and see which adset performs best then delete the rest and duplicate the winning one, after the winning one has been duplicated make small changes to the duplicate, and wait again
Repeat the process
Now your conversion problem may not be ad related, it takes an average of 115 clicks to make a sale but you’ve got none from 750, this problem could be one from your landing page or funnel.
I would like to take a look at your sales page, landing page, or funnel, send the link in DMs or post it here.
Now, these are a few general tips for improving landing page conversions
? Your call to action should appear 3 times in your page (depends on how long your page is)
? Take advantage of a countdown timer, the countdown timer should have an offer associated with it
An example is “Get this for $99 instead of $199 if you pay before the timer runs down”
20mins timers work we’ll
Now I know some people may not support this strategy but it works!
? Scarcity
? Guarantee
There’s a reason people use stuff like “Risk free” “We’ll send you $99 if you don’t like this in 7 days”
Will this lead to more refunds? No, because most users won’t track their 7 days
Uhmm what else? I’ll add a few if I remember
Log in to reply.