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No Imp bcuz Ad Rank too low > low Ad Rank bcuz no Imp.
i'm not getting impressions because ad rank is too low but my ad rank is low because of the lack of impressions…
my tCPA is $26 (historically $20)
my budget is $200 (not using entire budget)
my landing page is highly optimized for the keywords i'm targeting
my keywords are phrase match, only have 5
my CTR historically is around 20% (from previous bad campaign)what gives?
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1 Reply
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Duplicate the campaign as a manual bidding campaign.
Set the bid to the realistic figure it should be. Tweak til you get impressions and clicks.
Let it run for a while, gather data then consider switching back to Target CPA.
If it’s B2B often manual is best.
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Ad rank is not a static value. it is calculated for every individual search. The causation you’re describing actually doesn’t exist. There is a different reason why your ads are not showing often (e.g. search volume, bidding etc.)
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