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Newbie Question
Over the years I have created several WordPress websites for hobbies, friends, basic stuff really nothing elaborate or complex. I now want to promote a new division of my business and need some advice on domain names and how they affect SEO.
Is it essential or desirable to have the name or type of business in the domain name? I have a 3 letter .com domain name which I have had for over 10 years and the letters coincidently letters spell out the first letters of the business name (this was not by design it just worked out that way).
An example would be (not the real domain) [**YMM.com**](https://YMM.com) for a company called **Your Money Mentor** I hope I have explained myself correctly and this is the right place for my questions, if not just put it down to me being a Newbie.
Would appreciate any input from the experts.
Cheers
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1 Reply
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There’s some value in having a non branded keyword in your domain name. Like Xyz-helmets.com but having an acronym as your domain name vs your name spelled out doesn’t really matter. No one is going to outrank you for your own company name as long as you’re using your name on site appropriately.
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Hey! I actually did some research around this for a client. The answer: it depends (surprise!). Google tends to model the real world. If you search for apple, you’ll get the company first and the real apples.
It’s not essential to have your whole business name. But for search visuality it has more to do more with:
1) how established your brand is and its authority. This has nothing to do with “domain authority” or any metric like that. More so, how established is the brand? Is it overlapping with any other brands that use those letters? If so, how established are they? If they already have recognition using similar branding, equity for those terms will be difficult if not impossible.
2) how clients/customers search and recognize your brand. This one I think is more important. Like I mentioned, Google more than likely models information of “the real world.” If people mostly refer to you by the long name, that’s what will hold more equity.
Ultimately, the goal is just to establish a foothold for one and then the other one will follow.
Hope that helps.
Edit: oh I almost forgot to mention! This will also vary by region. You can dominate the rankings for the initiators in the US but it might not be the same for the UK.
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