Study the activity in your niche; target audience; competitors. Keep track of what content is interesting to your potential followers; which niche hashtags have the beast reach; what additional topics may interest your followers.
Constantly carry out manual monitoring or use the online Snoopreport tool. With it, you can track 100 users at the same time (whether they are competitors’ followers or your current and potential followers) and receive weekly reports on their likes, comments, hashtags, interests and follows. Based on the data obtained, create your own content strategy that will attract a new audience, as well as increase the reach with engagement.