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New Guy at PPC Agency
Hey PPCers,
I finished a month at my new PPC agency and I’m eager to excel. I want to become a valuable asset to the company so I’m looking for good tips!
I’m currently positioned as a Paid Media Buyer working on 7 meta/tiktok/google accounts. I find myself picking things up quick and get my work done efficiently. I’m often left with a lot of free time, maybe because I’m still new. I utilize that time to get certifications on Google/Hubspot.
However, I want to become valuable and irreplaceable at this place (I love it here so much). What should I do to spend my time more wisely?
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1 Reply
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Keep doing what you’re doing. Get certifications, learn more, suggest new things to trial, be the person leading innovation. Also try and influence the business. Are there processes that are inefficient, ways of doing things better, ways clients can be kept for longer.
Over time you make yourself the go to person for input and advice.
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Keep doing what you’re doing, get more accounts piled on because you’re good at it, get promoted to an account supervisor who handles your team’s biggest problem clients, get burnt out, and job hop to another agency for a 25% increase in compensation. Repeat.
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Best to ask your boss. Spare time doing certifies may not have been the best thing if that’s other work your boss can get help with but that thought they wouldn’t overload you in your first month
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Keep doing what you’re doing – ask for more work if you can, say yes to every opportunity to learn presented. Work crazy for a year and you’ll learn a ton.
Ask your coworkers and more sr members of your team to help them however they can. Be a sponge, learn everything in the business, get great results and you’ll be irreplaceable.
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Hard disagree on the “keep doing what you’re doing” advice.
If you have spare time, be proactive and anticipate your boss’ needs. What can you do to make THEIR life easier? What can you do that will make your agency more money / make your clients happier?
The answer is probably not more certifications. Maybe it’s approaching colleagues and asking to shadow their calls and take notes for them. Maybe it’s immersing yourself in a hot topic and becoming a subject matter expert. Maybe it’s perusing the TikTok Ads library and putting together a swipe file of 10 great hooks for your clients.
Be proactive. Take initiative. Anticipate needs. That’s how you become irreplaceable.
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Irreverent but can you please share how you got an entry level position in an agency?
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great work – maybe try running some of your own accounts? best way to learn is to get your own reps in and if you spend your own money i’m sure you’ll get another feel for it lol
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Good luck getting help in this subreddit the mods are too busy sucking eachother off and banning helpful posts
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Start getting your own clients! Do not think that companies these days have any loyalty to employees!
You’ll never get paid fairly for what you do. They might bill $3-$5k per client that you manage, yet, you are most likely is getting paid less than that per month.
I did just that 10 years ago right before my company decided to cut stuff. I went from making $60k per year to $60k per month doing exactly the same thing, but working with my own clients.
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