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New Facebook Ad Account: Best way to do Interest Targeting?
Hey guys!
I wanted your opinion on this.
I’m starting a new advertising account from scratch, when you had no data and you had to use interest based targeting: what has worked best for you?
I’ve tried to narrow/not to narrow down, tried different sizes (from 2 million to 41million), ect…
Anyways I’m just curious to know what works for you guys when getting started with a new ad account.
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2 Replies
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I always prefer audiences between 1-10 million. Usually I only use 1 interest and if its too big I narrow it down by either engaged shoppers or a similar interest, this tends to work very well for me. I always test multiple creatives and atleast 5 interests.
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depends on the objective and the avg cpa of the vertical/product type. i try to aim for 2-3mm audience (before layers) because this is the typical size of a 1%lal
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