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New cookie policy impacting GA4 data?
Hi all,
My organization implemented a new cookie policy earlier this summer.
Since then, we have noticed major discrepancies between clicks on social media ads versus logged sessions on GA4. The difference is astounding: I'm talking 8,000 clicks on paid social dashboards, compared to 30 logged webpage sessions on GA4.
Has anyone experienced something similar? Could ad blockers from GA4 or the cookie policy be preventing GA4 from fully loading and collecting data?
I understand that some people may be clicking the social ads but not staying on long enough to log a session, but I'm fairly confident it wouldn't make that drastic of a difference.
Thanks in advance for your insights.
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1 Reply
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With the new cookie policy you probably implemented the new consent mode as well. The new consent mode does not collect data by default. Most sites would see a drop of 20-30% drop in GA4 sessions and could be even higher based on how you set up the consent mode.
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Check your Consent Mode implementation and reach out to your Consent management Platform just to be sure.
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