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New Client: Print/Digital Magazine, Scaling Subscriptions, Limited Monthly Budget…Recs???
I’m trying to wrap my head around this client and wanted to throw it out into the sphere.
Print Magazine
Goal: Increase Subscriptions
Budget: $2,500 per magazine brand/mo.
Channel: Google Ads
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I’m trying to avoid search at all cost, with the latest spam leads with Discovery I’m reluctant, Display won’t drive the number of leads they want.
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I haven’t tried pMax for subscriptions. But any thoughts on campaign types or tactics?
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1 Reply
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>> Display won’t drive the number of leads they want.
Maybe their expectations are too high. If I were to promote a magazine, display is the first place I would use and would expect more exposure than search. Depends what type of magazine you’re talking about too.
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