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Netflix Ads – has anyone purchased them or have any details on how to purchase?
With Netflix launching their ad supported tier last month, I wanted to do some research for some of my clients on how to purchase ads on their platform. Unfortunately I have found next to nothing.
Basically I know:
\- It is being handled by Microsoft
\- There are huge minimums
\- There is limited targeting
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Does anyone have any additional details they can share? Specifically, looking for:
\- Is it only being sold in house at Microsoft (Like Hulu did on their launch) targeting national agencies/brands?
\- What are the minimums?
\- Any DSPs that you know that have PMP deals with them? Or a way to purchase direct? I know Basis/Centro doesn’t have it listed yet.
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Any links or docs anyone could share would be greatly appreciated.
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1 Reply
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Maybe you’ve seen this:
https://about.netflix.com/en/news/announcing-basic-with-ads-usand we talked about it a month ago in this thread:
https://www.reddit.com/r/PPC/comments/y6pn7y/will_you_try_netflix_ads/Apparently, you need $10 million according to one, not sure I buy that large amount but even $1 million is out of range for all but the biggest brands.
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