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Need marketing tips for growing a Facebook Page…
Need marketing tips for growing a Facebook page…
I’ve been working on my small business for three years and in 2020 my goal was to grow my social media presence. So far it has been a failure…with only 91 likes on my Facebook page and 160 something followers on Instagram. I post consistently, daily at the same time, have tried a giveaway, have reached out to users regarding collabs, paid for Facebook ads, got a spot on a podcast, post a variety of content including videos, link the page everywhere I possibly can, invite customers, and so much more. I feel like I’m constantly working on it and putting money into it and am getting nowhere. The only advice I’ve gotten is to start a YouTube channel, but honestly I’m not good in front of a camera and really don’t want to put in even more time for potentially no results. Any tips? Or does anyone know of a thread that’s better suited for this question? I appreciate any helpful conversation.
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8 Replies
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I am currently running the Instagram and Facebook pages for a small business. I have read from many sources that Facebook is very “pay to play” focused, so I while I do post on their page consistently, I don’t focus my energy on it. For Instagram, I found a page that is in a similar niche (the business I’m working for is a platform where women can invest in themselves and their careers, so I found another account focused around supporting female owned businesses) and started going through the people who follow that account with the hopes that they follow back. If they don’t, I unfollow them. My goal has been to gain five new followers per day, which feels like (and has proven to be) a feasible daily goal. My suggestion for growing your presence would be find a business similar to yours, follow the people who follow them, and hope they follow back. When they do, you can send them a DM saying thanks for following please check out your FB page. I don’t personally do this, but I have had several accounts do this to me. Hope this is helpful!
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You took the words out of my mouth! My story is similar except I’ve been at it for 6 years. I do have 5000+ fans on FB now, though, but it’s difficult to maintain the numbers. I had an assistant for a while who took care of a lot of the stuff for me, but had to let her go. She is the fifth person I’ve had in this position in 6 years. I have also worked very hard for my FB page fans. I got a lot of them with ads, before FB changed everything up and organic stuff really tanked. my butt off for them. Also, I started a YouTube channel 6 months ago, and that is also a lot of work, so, despite what people told you, it’s not a magic bullet. There are so many videos on YouTube every second now that it is incredibly difficult to break in. But, you can do it with consistency. I’m ready to hire someone to do the social media work for me, though 🙂 Someone from the marketing world that knows what they’re doing because I am tired. Good luck on your question and business!
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Firstly, I get you. I’ve had business pages that seem to get stung harder with no organic reach for example posts that only reach 5% of your followers. Compared to Meme pages I have that which are labelled as a “just for fun” category page – they consistently get 200% reach. This gave me the idea of creating a new page for my business but was labelled as community or entertainment and it was built to provide valuable content in related topics and only sell 2/10 posts with NO links to shopping pages. Links seem to kill your future organic growth once Facebook susses that you are selling it becomes pay to play. If starting a new page is too daunting, another idea- I’ve had success asking groups if I could be a sponsor of the group. I then have permission to post occasionally into group (nothing salesy) into these groups as the business page (or business profile of you have one) and these are things like conversation starters, word searches for industry terms, spot the difference, a giveaway! Just a fun community of posts which you sell nothing but your name is posting these and the logo. This should pull some positive engagement. I hope this helps and sorry for the wall of text. Please ask if this you want me to expand on anything.
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I run a Facebook page with ~2800 likes/followers, and every post gets about 40 organic views. I do marketing consulting and always recommend people to get enough likes to make their page look legit and active, but never rely on organic posts to sell. The page is only there (these days) to run ads from, and look legit if someone clicks on your page name in the ad.
If you really want though, you can run a Like Campaign to show “ads” that ask people to like your page. It’s easy to do, but costs money (how much depends on your business type and location).
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It’s all about engagement and targeting the right audiences. Many small businesses underestimate the importance of a solid online presence. More often then not, taking the dive to invest in a decent digital marketing agency can increase your leads tenfold.
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Try to mix different formats of content: text, link, image, video, noted, etc. It helps you increase reach
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I think that with the constant changes in the algorithm the worth of having a big number of followers is almost irrelevant, I manage social media for a couple of companies and always make 1 post that people might want to share and another one that the company might want to promote. Put money where you can have a measurable ROI and don’t worry about the number of likes, the organic reach is on the floor.
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Send me a link in private. I’ll take a look at it and will give you feedback.
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