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My landing page works extremely well, only if it’s absolute top of page. How do I only pay for absolute top?
I have filed down my campaign to one keyword on phrase match. Within one gender, age group, and income level. My service is a bit more expensive. For a couple of days I had absolute top of page results, and conversions where crazy good. Now I'll have absolute top a couple times a day and get conversions from it. But I'll also pay for all the times it's 2nd or 3rd. I don't know if I should do impression share or just have it on max clicks. I do leads then sales and have a 1/3 sale rate from leads.
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1 Reply
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This is a SKAG tactic, brand will always appear at the top. Otherwise your forcing it, focus on conversions and conversion value
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Impression share and bid for absolute top and bid for % and max bid.
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This doesn’t sound right. Why would you use target roas if your conversions have the potential to be crazy good. Limited budget for it?
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