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My blog is hosted by an app, it doesn’t live on my server but it uses my URL. Does that affect my SEO negatively?
For context, I’m relatively new to SEO and web hosting in general, so I’m not sure if I’m using the right terminology. My e-comm store is hosted on Shopify, and I’m using an app called Drop In Blog for blogging because I hated the limited functionality of the built-in Shopify blog.
As far as I can tell, the actual HTML pages, uploaded images, etc., live on (dropinblog dot com), as I don’t see any of that within my Shopify store on the backend. The blog uses my URL, however, (I’m assuming through redirects? Again, technically challenged here) and it adapts to the style of my webpage perfectly. In practice, it looks beautiful and is easy to use.
My question is this: for SEO purposes, if the actual HTML pages, images, etc. live on this app’s website, does that impact my ranking negatively? Does this blog benefit from the domain authority that I’ve worked to build? And conversely, if I’m getting backlinks to my blog, does that benefit my URL’s domain authority?
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1 Reply
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Have you run it through Pagespeed Insights + checked your Lighthouse scores?
It doesn’t matter if some app hosts your content (although I would never) or you host your website or whatever, as long as there’s security and proper optimization + page-loading speeds then you’re fine.
Ninja edit: I just checked out that service that you’re using. It embeds the blog into your website? Depending on how the blog gets embedded and how the pages are served up, it could negatively impact your rankings.
If you already have a domain + hosting, WordPress.org is free and super easy to set up.
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It does not inherently impact SEO negatively.
Those types of apps usually just run on JavaScript or through an API. If using the API I would check to make sure the pages are rendering for bots properly by inspecting then testing in Google Search Console.
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