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Multilingual strategy – Instagram/TikTok
Hello guys,
I’m currently traveling the world on a motorcycle and trying to create content.
I’m facing an issue as I am French: I speak French and English (with a strong accent making it a bit annoying). And I can’t figure out if I should keep doing hybrid content (i.e., 2 languages per post or French audio with English subtitles (now on Instagram)) or should focus on one language.
I am interested in both audiences as I’d like to later use this audience to start a project in France, but an international audience makes sense I am traveling internationally on a motorcycle and meeting with English speakers + partnering with international brands.
I thought about splitting platforms by languages like going French on Instagram, English on TikTok and English on LinkedIn.
What would be your recommendations?
Thanks,
Find me using lallemand.clement on socials!
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