• PPC

  Microsoft Ads performed differently to the advertised documentation – resulted in large overspend.

  Posted by itcanitmustbeitis on September 3, 2024 at 2:44 pm

  Hi

  This is an issue that happened in March when Microsoft rolled out their version of Performance Max campaigns. It resulted in all "Google Performance Max" campaigns that were imported from Google were imported as this new Microsoft Performance Max.

  The Microsoft Ads documentation at the time stated that Google Performance Max campaigns would be imported as either Search or Shopping campaigns. Which was fine for me at the time.

  I have spoke to numerous Microsoft support staff regarding the above – outcome being Microsoft wont accept responsibility for the issue. They are however willing to offer a 50% refund, out of courtesy.

  During the period of requesting a 100% refund, I did manage to get customer support on record to say that the documentation was indeed incorrect, and it did need to be altered. Which it promptly was.

  I tried to take the issue further, to a mediator (as mentioned in the Microsoft Advertisers Agreement) but this was not made possible at all.

  Anyone had any similar experience? OR advice?

  Thanks in advance

  itcanitmustbeitis replied 8 months, 2 weeks ago 1 Member · 0 Replies
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