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Meta Instant Forms?
I'm curious about people's experience with Meta's instant forms? I'm worried about generating more bot answers since the form is easier to fill than our website's form, but rn I have high CTR but low leads. My hope is that an easier in-app form would lead to more leads. What's your experience? TIA
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1 Reply
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Most of the time, Instant Forms generate relevant leads and bot leads, so try Website Conversion along with that.
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Great way to benchmark conversion rate of your normal page.
For performance, use disqualifying answers and/or CRM CAPI.
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IFs have lower quality but higher volume
LPs have higher quality but lower volume.Best way to up quality for IFs is adding 2-3 questions.
normally IFs can do fine local with questions added.
$5 – $20 per lead depending on AOV.
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