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Meta CPMS abnormally high?
I know that it’s q4 and that cpms should be higher, but mine are abnormally high. $110-120 Cpm for an audience of 61-70m???
I’m running ads promoting a semi niche service, so it’s not like I’m selling a tangible product. The competition for service based ads surely wouldn’t have risen that much right?
Any ideas to lower the cpms? I originally started with a very narrow audience of 2-3m but the cpms were just as bad so I figured I’d I went broad the cpms would get alot better… now they’re just as bad?
I just duplicated the campaign and am trying the new one now. Hopefully that works…?
I’m also using Facebook lead forms which typically lower the cpm price versus landing pages.
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2 Replies
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Update: the new campaign worked, cpms are back down to around $15. Must’ve been some weird glitch in the algorithm
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It must have been an artificial valorification, but I can’t undertand why?
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