• PPC

  Meta: Assessing True Value of ‘Awareness’

  Posted by Nevergonnabefat on August 30, 2023 at 9:28 pm

  Meta: Assessing True Value of ‘Awareness’

  Nevergonnabefat replied 1 year, 10 months ago 2 Members · 1 Reply
• 1 Reply

• 

  ChrisGA-FreelancerUK

  Guest

  August 30, 2023 at 9:35 pm

  Brand search and direct website visits, whilst adjusting for seasonality.

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  fathom53

  Guest

  August 30, 2023 at 10:43 pm

  You should be telling and educating these ecom clients on why they don’t want awareness. How they want conversions to drive sales and revenue. Awareness is a bad metric for a small ecom brand. If you can not convince them to focus on the right metrics that lead to their success,… try not to work with these brands.

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