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Meta Ads – Targeting only Affirm purchases
It looks like in the last week meta ads have shifted focus to only people attempting to make an Affirm purchase but they all don’t completely the purchase they just do a partial start and create a “Pending purchase” and then never actually finish the purchase.
Meta thinks it’s doing super well cause the tracking hits the confirmation link, and so “tells meta that it got a purchase”
Has anyone run into something similar?
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