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Maximize Conversions
Hi, what would be a better strategy? Maximize conversion value or maximize conversions (current)?
I have a new ad manager and they made this change. Spend jumped and conversions dropped? Thoughts
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1 Reply
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What’s your business model and how were the campaigns performing before?
Were they struggling to spend the budget? Were they getting a good CPA before hand? Are you prioritizing AOV or volume of new customers?
I like Maximize Conversion Value usually on Ecom. But Max Conversions is just as good.
If they switched away from a ROAS target, it makes sense that spend jumped (especially if you weren’t spending the budget previously).
Switching to Max Conversions usually does result in a jump anyways, as it’ll spend over the budget for a couple of days to gather more data.
At the end of the day, you need to understand his hypothesis on why that change was necessary. We don’t know his reasoning so we can’t say much.
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Try to see what the reasoning was behind making this change. Max conversions inherently spends more to gather more data and get as many conversions within your daily budget on matter the cost.
It’ll pick up once it gets enough data but it would be worth it to set a target CPA after a couple days or weeks of good data.
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Depends. If you’re selling one product and its always the same price, it actually makes no difference between using CPA or ROAS bidding. If you sell several products of varying prices, then tROAS works better because it will optimize towards selling the products that bring highest value (not profit necessarily).
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whats the data say? Come on, give me some data to work with. I am not Chat GPT.
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